Tenom Coffee Case Sparks Warning: Misusing Geographical Indications in Malaysia Can Cost You

samples of GIs

On 9 September 2025, a Johor coffee company (KK Tanom Coffee Sdn Bhd) and its director were charged in court for allegedly misusing the registered geographical indication (GI) “Tenom Coffee” on their packaging. This is the first prosecution under Malaysia’s Geographical Indications Act 2022. If convicted, the fines can reach thousands of ringgit for each product found with a misused GI.

But what is a Geographical Indication?

A Geographical Indication is a name that shows a product comes from a specific place and that its special quality or reputation is linked to that place. Famous global examples include Champagne, Scotch, Swiss Chocolate and Roquefort cheese.

Why you should pay attention? Malaysia already has more than 80 registered GIs, and the list keeps growing. Some of these names are part of everyday life. For example:

• Klang Bak Kut Teh

• Sarawak Pepper

• Musang King Durian

• Halia Bentong

• Tenom Coffee

If you casually put these names on your menu, packaging, or online shop without meeting the GI standards or being authorised, you could be breaking the law. Even small variations or “look-alike” names can be risky.

Any tips for businesses and creators?

1. Avoid using place-linked names unless you are genuinely producing the GI product.

2. Check the GI register on MyIPO’s website before printing packaging, menus, or marketing materials.

3. Use generic wording instead of directly naming the GI if you do not qualify.

   
   

Geographical indications protect authentic local products and help consumers know they are getting the real thing. With names like Klang Bak Kut Teh and Musang King already on the protected list, the Tenom Coffee case is a timely reminder to double-check before you brand or market your product.

If you have any issues or questions about GIs and how they might affect your business, feel free to get in touch.